Welcome! We are happy to provide this fast-paced, learning experience for the C-Suite Executive!

In this course, learn about the key steps to formulating a successful Digital Marketing strategy; our overview covers audience segmentation, reviewing past performance, and setting KPIs.

Our course is provided by an expert in Digital, advised by a seasoned Chief Marketing Officer. Unlike other digital courses, we are providing content catered to the C-Suite Executive in a digestible format, possible to complete in only hours instead of months. 

We look forward to seeing you in the course!

Topics in this Course

  • The 6 Steps to Formulating a Digital Marketing Strategy
  • Brand Perception
  • Customer Lifetime Value
  • Reviewing Digital Strategy
  • Mapping out the Customer Buying Journey
  • Choosing the Digital Channel
  • What is the testing strategy?
  • Ranking KPIs
  • Aligning expectations and setting reporting expectations

Enroll Today!


The C-Suite Edge: Digital Series: Formulating a Strategy